Sadiq Khan For London 2021

Sadiq’s team came back to us to create another film for his only TV ad of the London Mayor campaign. We proposed 3 concepts. This one was based around the idea of Sadiq personifying London, so that a vote for Sadiq was in fact a vote for the city.

We took Sadiq back to the South London estate where his journey began and shot with a combination of film and digital to create an interesting look for the film.