‘Powering Britain’s Future’ is a concept we came up with to show the government that Sizewell C is not just about green energy and nuclear power. It is about people, their hopes and aspirations, and helping 70,000 people to follow their dreams in every part of the UK.
We worked with unions and the Sizewell team to make 20 films, create social posts and get stories placed in local and national media. It was an end to end campaign devised, produced and delivered by us at every stage.
The Government subsequently used our campaign slogan to launch its own 10 year industrial strategy.
